Eleven services. One connected campaign practice.
AMG brings strategy, creative, direct marketing, and digital under one roof — coordinated by people who have run campaigns end-to-end.
Campaign Strategy & Planning
We start with the response we need and reverse-engineer the plan. Objectives become KPIs. Audiences become segments. Offers become testable hypotheses.
Typical deliverables
- Campaign brief
- Audience map
- Offer architecture
- Channel + cadence plan
- KPI framework
Creative Campaign Development
Concept, copy, art direction, and a design system that holds together across mail, email, landing, and paid — built around the offer.
Typical deliverables
- Concept territories
- Creative platform
- Copy + art direction
- Channel adaptations
- Style + voice guide
Direct Marketing Services
Package design, list strategy, offer testing, and lettershop coordination rooted in decades of practice — and tuned for current response economics.
Typical deliverables
- Package design
- List + segmentation strategy
- Offer + ask architecture
- Production specs
- Test matrix
Digital Campaigning
Email programs, landing pages, paid media, and SMS — coordinated as part of the same campaign, not bolted on after.
Typical deliverables
- Email creative + cadence
- Landing page system
- Paid creative + targeting
- Tracking + UTM hygiene
Fundraising Communications
Acquisition, renewal, mid-level, and sustainer programs designed by people who have lived in nonprofit fundraising.
Typical deliverables
- Donor journey design
- Annual campaign calendar
- Renewal + lapsed series
- Mid-level + sustainer programs
Audience Strategy
Segmentation, modeling, persona work, and journey design that gets the right message to the right person at the right moment.
Typical deliverables
- Segmentation model
- Persona + JTBD framework
- Audience journeys
- Targeting briefs
Messaging & Copywriting
Narrative, message architecture, and copy systems that translate strategy into language people actually act on.
Typical deliverables
- Message architecture
- Voice + tone guide
- Long-form letter copy
- Channel-adapted copy
Offer Development
What we ask for, what we give in return, and the proof that makes it credible — built and tested as a system.
Typical deliverables
- Offer ladder
- Value + proof framework
- Ask string architecture
- Offer test matrix
Testing & Optimization
Test designs that yield decisions, not just data. We design the read, run the test, and feed the next round.
Typical deliverables
- Test design
- Holdout strategy
- Read + decision framework
- Optimization roadmap
Production Coordination
Specs, vendors, schedules, and QA aligned to the strategy that produced them — connected to Market Holdings production capability when scale calls for it.
Typical deliverables
- Production specs
- Vendor coordination
- Schedule + QA
- In-home tracking
Campaign Reporting
Reporting that closes the loop between strategy and result — clear enough for the team, sharp enough for the board.
Typical deliverables
- Reporting cadence
- Attribution view
- Campaign retrospective
- Learning library
Need these working together?
That's what AMG was built for. Tell us about your campaign.
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