Services

Eleven services. One connected campaign practice.

AMG brings strategy, creative, direct marketing, and digital under one roof — coordinated by people who have run campaigns end-to-end.

01

Campaign Strategy & Planning

We start with the response we need and reverse-engineer the plan. Objectives become KPIs. Audiences become segments. Offers become testable hypotheses.

Typical deliverables

  • Campaign brief
  • Audience map
  • Offer architecture
  • Channel + cadence plan
  • KPI framework
02

Creative Campaign Development

Concept, copy, art direction, and a design system that holds together across mail, email, landing, and paid — built around the offer.

Typical deliverables

  • Concept territories
  • Creative platform
  • Copy + art direction
  • Channel adaptations
  • Style + voice guide
03

Direct Marketing Services

Package design, list strategy, offer testing, and lettershop coordination rooted in decades of practice — and tuned for current response economics.

Typical deliverables

  • Package design
  • List + segmentation strategy
  • Offer + ask architecture
  • Production specs
  • Test matrix
04

Digital Campaigning

Email programs, landing pages, paid media, and SMS — coordinated as part of the same campaign, not bolted on after.

Typical deliverables

  • Email creative + cadence
  • Landing page system
  • Paid creative + targeting
  • Tracking + UTM hygiene
05

Fundraising Communications

Acquisition, renewal, mid-level, and sustainer programs designed by people who have lived in nonprofit fundraising.

Typical deliverables

  • Donor journey design
  • Annual campaign calendar
  • Renewal + lapsed series
  • Mid-level + sustainer programs
06

Audience Strategy

Segmentation, modeling, persona work, and journey design that gets the right message to the right person at the right moment.

Typical deliverables

  • Segmentation model
  • Persona + JTBD framework
  • Audience journeys
  • Targeting briefs
07

Messaging & Copywriting

Narrative, message architecture, and copy systems that translate strategy into language people actually act on.

Typical deliverables

  • Message architecture
  • Voice + tone guide
  • Long-form letter copy
  • Channel-adapted copy
08

Offer Development

What we ask for, what we give in return, and the proof that makes it credible — built and tested as a system.

Typical deliverables

  • Offer ladder
  • Value + proof framework
  • Ask string architecture
  • Offer test matrix
09

Testing & Optimization

Test designs that yield decisions, not just data. We design the read, run the test, and feed the next round.

Typical deliverables

  • Test design
  • Holdout strategy
  • Read + decision framework
  • Optimization roadmap
10

Production Coordination

Specs, vendors, schedules, and QA aligned to the strategy that produced them — connected to Market Holdings production capability when scale calls for it.

Typical deliverables

  • Production specs
  • Vendor coordination
  • Schedule + QA
  • In-home tracking
11

Campaign Reporting

Reporting that closes the loop between strategy and result — clear enough for the team, sharp enough for the board.

Typical deliverables

  • Reporting cadence
  • Attribution view
  • Campaign retrospective
  • Learning library

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