A method built to earn response — not just attention.
Every AMG campaign moves through the same seven phases. The discipline is what lets the creativity do its work.
Audience and market understanding
We start with what we actually know — and what we need to find out — about the people we're trying to move. Quant data, qual signal, and the realities of the market.
Objective and KPI definition
We define the response we need before we design the campaign that earns it. Objectives become measurable KPIs, not aspirations.
Message and offer strategy
What we say, what we ask for, what we give in return, and the proof that makes it credible — built as a system, not a slogan.
Creative concepting
Concept territories, creative platform, and copy + art direction designed around the offer and the audience.
Channel planning
Direct mail, email, paid, landing, SMS — sequenced and integrated so each channel reinforces the others.
Production and execution coordination
Specs, vendors, schedule, QA, and in-home tracking — coordinated end to end with Market Holdings production depth when scale calls for it.
Measurement and optimization
We read the response, attribute it cleanly, and use what we learn to make every subsequent send perform better.
The method isn't precious. The result is.
We adapt the depth of each phase to fit the campaign — but we never skip one.
Bring us a campaign